Swahili Fashion week.

The annual Swahili Fashion Week in Dar es Salaam was last week's highlight.

Now in its 3rd year, Swahili Fashion Week has been deemed East Africa's most sought after fashion and lifestyle platform. Swahili Fashion Week was founded by Mustafa Hassanali in 2008 as a much needed platform for designers across the Swahili speaking world to showcase their creativity and talent.

The chief aim of Swahili Fashion Week is to promote and assist in the growth of East African fashion and textile industries, demonstrating that fashion is indeed a business - as well as a creative expression - and that it can bring economic opportunities to individuals and nations as a whole. Towards that end, USAID East Africa Competitiveness and Trade Expansion Program (COMPETE) is a proud sponsor of Swahili Fashion Week. Under the global campaign banner of Origin Africa, COMPETE seeks to raise awareness about Africa as a preferred sourcing destination for textiles and apparel. In addition, COMPETE provides technical assistance to African firms and governments to enhance their competitiveness in global markets and help African businesses take advantage of trade opportunities available under the African Growth and Opportunity Act with the aim of expanding export opportunities and promoting increased interregional trade.

As proof of USAID's pioneering leadership in the fashion industry, the USAID/Tanzania Mission Director assumed front row seats at this not to be missed event.